The next revolution in oral care

Built on proprietary 3D Bristle Dynamics™ technology with TPU rubber bristles, Fresh32 is reinventing everyday oral care, delivering a gentler, more effective, and more sustainable brushing experience for a new generation of consumers.

Fresh32 replaces conventional nylon bristles with medical-grade TPU rubber, manufactured exclusively with EU-based partners in Slovenia. The result is a toothbrush that massages gums instead of damaging them, polishes enamel without micro-scratches, and produces zero microplastics. With fully recyclable interchangeable heads, Fresh32 offers a complete D2C oral care system, including liquid toothpaste, dental floss, and tongue scrapers, sold across Central and Southeast Europe with expansion into the UK underway.