A place where gamers are part of the local community

0Founded in Zagreb, Croatia

0Locations across 6 countries

0+Members

0+Hosted amateur competitions

Friendly Fire is a Croatian franchise company building one of the largest networks of social gaming cafes in the world. By providing physical spaces which rest on the foundations of 90s authenticity, it nourishes the most valuable gamers’ experience - building local communities gathered around the same passion.

Friendly Fire spent its first five years running its own locations before divesting them and moving to franchising in 2022, entering the franchise market with extensive validated operating data behind it. Its platform now serves over 220,000 gamers and community members through loyalty and analytics systems that independent operators cannot replicate.

With over 20 locations operating across six countries and a further 178 new openings in 11 countries, Friendly Fire is scaling toward becoming the world’s largest gaming cafe network by 2030.