Hypefy campaign cover

One prompt in, entire influencer campaign out.

0Founded in Zagreb
0K+Campaigns delivered
0M+People reached
0+Markets served

Hypefy is a Croatian tech startup that automates every step of influencer marketing. With one brief, the platform matches brands with the right creators on Instagram and TikTok, manages outreach and contracts, reviews content against the brief, and tracks performance and payments, all on one platform built for both brands and agencies.

Founded in 2021 in Zagreb, Hypefy replaces the traditional agency model with a streamlined software solution. Its AI matches brands with creators based on real performance instead of follower count, running each campaign from brief to results without the overhead of an agency. NIVEA, for instance, ran 129 campaigns across four markets on Hypefy, reaching more than 43 million people without a separate agency in each country.

The company runs campaigns for major international brands and is expanding into the world's largest markets. Hypefy's clients include NIVEA, ABOUT YOU, Philips, PepsiCo, McDonald's, Samsung, Unilever, and others.